Amazon A+ Content: Complete Guide for Sellers in 2026

Amazon A+ content (formerly Enhanced Brand Content, or EBC) is the rich media section that appears below the bullet points on a product detail page. According to Amazon's internal data shared with sellers, A+ content increases sales by an average of 5-15%, with top-performing modules driving up to 20% lift on competitive ASINs. Despite this, only about 35% of brand-registered sellers actually use A+ content, leaving significant revenue on the table. This 2026 guide covers the requirements, module types, image specifications, design tips, and step-by-step creation process for Amazon A+ content.

What Is Amazon A+ Content?

Definition and Eligibility

A+ content is a rich media marketing module that lets brand owners add enhanced images, comparison charts, brand stories, and rich text to product detail pages. It replaces the plain text product description with visually branded content blocks.

To create A+ content, you must be enrolled in Amazon Brand Registry, which requires:

1. An active registered trademark (USPTO, EUIPO, or equivalent)
2. A registered Amazon seller account
3. Brand name approval

There are two tiers of A+ content:

Per Amazon Seller Central: "Sellers with A+ content on their detail pages see an average sales lift of 5-15%, with the highest impact on products with strong search visibility."

Where A+ Content Appears

A+ content displays in the "From the manufacturer" section, located:

• Below the bullet points
• Below the product description (if any)
• Above the customer reviews section
• On both desktop and mobile (responsive layout)

It appears on every variation ASIN within the same parent, so a single A+ build can enhance 20+ child listings at once.

Amazon A+ Module Types

Standard Modules (Basic A+)

Amazon offers 12 standard modules that you can mix and match. The most-used ones for high-converting listings:

Premium A+ Modules (Premium Tier Only)

Premium A+ adds 5 advanced modules:

1. Video module — Embed product video up to 60 seconds
2. Carousel module — Shoppable rotating images
3. Interactive comparison chart — Filterable ASIN table
4. Hotspot image — Clickable regions on a hero image
5. Full-width video banner — 970 x 600 video autoplay

Premium A+ is currently offered by invitation only. Eligible sellers see a banner in Seller Central under Advertising > A+ Content Manager.

Amazon A+ Image Specifications for 2026

Technical Image Requirements

Every image uploaded to A+ content must meet Amazon's specifications:

Common Image Rejection Reasons

Amazon rejects approximately 12% of A+ submissions on first review. The most common reasons:

1. Image resolution too low — must match exact pixel spec (e.g., 970 x 600)
2. Text in image is illegible — too small, low contrast, or stylized
3. Competitive claims — naming competitors or comparing to other brands
4. Promotional language — Best Seller, Limited Time, Sale
5. Customer reviews or testimonials quoted — even paraphrased
6. Pricing in image — no $, %, or discount numbers
7. External links or URLs — including QR codes pointing off-Amazon
8. Inaccurate product representation — image doesn't match the ASIN

Per Amazon A+ Style Guide: "Images must not contain pricing details, promotional claims, customer reviews, or comparisons with other brands. All text within images must be readable when the image is displayed at its intended size."

How to Design A+ Content That Converts

Design Principle 1: Lead With the Hook

The first module should be a full-width hero image (970 x 600) that visually answers the shopper's top question. For a skincare product, that's "what does it look like on skin." For a tech product, it's "what does it look like in use." Avoid generic product-on-white shots — those belong in the main image gallery, not A+.

Design Principle 2: Use the F-Shape Pattern

Eye-tracking studies on Amazon show shoppers scan A+ content in an F-shape: top horizontal, then left vertical, then bottom horizontal. Place your strongest visual top-left and your purchase-driving comparison chart at the bottom.

Design Principle 3: Limit Text, Maximize Visuals

A common mistake is treating A+ like a blog post. Aim for:

• 60% imagery, 30% headline, 10% body text
• Maximum 3 short paragraphs per module
• Headlines under 8 words
• Body text under 25 words per block

Design Principle 4: Use the Comparison Chart Strategically

The Standard Comparison Chart module is one of the highest-converting modules. Use it to:

• Compare 4-6 of your own ASINs (cross-sell)
• Highlight 4-5 differentiating features
• Drive shoppers to a higher-priced variant

Design Principle 5: Repeat Keywords From the Title and Bullets

A+ content is indexed for Amazon search ranking as of 2023. Naturally repeat your primary keyword 2-3 times across modules and include 4-5 secondary keywords. Do not keyword-stuff — Amazon reviews A+ text manually.

Step-by-Step: How to Create A+ Content

Step 1: Prepare Your Assets

Before opening A+ Content Manager, prepare:

1. Brand logo — PNG with transparent background, 600 x 180 px
2. Hero image — 970 x 600 px, lifestyle or in-use shot
3. Feature images — 300 x 300 px each, 3-6 images
4. Comparison chart data — list of 4-6 ASINs and 4-5 features
5. Brand story — 50-100 word narrative
6. Module layout — sketch on paper which 4-6 modules you'll use

Step 2: Access A+ Content Manager

In Seller Central:

1. Go to Main Menu > Advertising > A+ Content Manager
2. Click Start creating A+ content
3. Select whether to apply to a single ASIN or an entire parent (recommended)

Step 3: Build the Module Layout

Amazon requires you to choose modules in order. A high-converting 5-module layout for most products:

1. Standard Image (970 x 600) — Hero lifestyle shot with brand overlay
2. Standard Single Image & Sidebar — Top differentiator with 50-word copy
3. Standard 4 Image / Text — 4 supporting features in a grid
4. Standard Comparison Chart — Compare 4-6 of your own ASINs
5. Standard Brand Story — Brand narrative and logo

Step 4: Upload and Format Content

For each module:

1. Upload the image (must match exact pixel spec)
2. Add the headline (under 60 characters)
3. Add body text (under 100 words per module)
4. Tag the ASIN(s) this module applies to
5. Save as draft

Step 5: Submit for Review

Click Ready to publish. Amazon reviews A+ submissions in 7-14 business days. Common outcomes:

• Approved — Live on detail page within 24 hours
• Rejected — You receive specific reasons; fix and resubmit
• Partial approval — Some modules approved, others flagged

Step 6: Measure Sales Impact

After A+ goes live, wait 4-6 weeks for the algorithm to recalibrate. Then compare:

• Unit session percentage before vs after (conversion rate)
• Total sales in the same 30-day window
• Search ranking for primary keyword

Amazon's Brand Analytics dashboard shows A+ content performance by ASIN.

Common A+ Content Mistakes

Mistake 1: Same A+ Across All ASINs

Generic A+ applied to 20 ASINs converts worse than ASIN-specific A+ applied to 5 top sellers. Tailor the hero image, comparison chart, and feature copy to each product's positioning.

Mistake 2: Comparison Chart With Competitors

Amazon does not allow competitor ASINs in your comparison chart. Use the chart to cross-sell your own ASINs only.

Mistake 3: No Mobile Optimization

Roughly 60% of Amazon traffic is mobile in 2026. Test your A+ layout on a phone screen before submitting. Specifically:

• Make sure text in images is readable at 50% width
• Stack vertical modules instead of horizontal on mobile (Amazon handles this automatically with most modules)
• Avoid tiny spec tables that don't scale

Mistake 4: Repeating the Bullets

A+ is not a place to repeat your five bullet points. Treat it as the emotional close — visual storytelling, brand trust, and cross-sell. Bullets handle the rational spec list.

Mistake 5: Keyword Stuffing in Image Text

Amazon now uses OCR to scan text embedded in A+ images. Cramming keywords into image text triggers the same penalty as keyword stuffing in bullets.

A+ Content Examples by Category

Electronics (Wireless Earbuds)

A high-converting 5-module layout:

1. Hero image of person wearing earbuds in a busy airport — headline "Silence the World"
2. Single image & sidebar — ANC technology explained in 80 words
3. 4-image grid — Battery, water resistance, fit, Bluetooth 5.3
4. Comparison chart — 5 of your earbud models compared on 5 features
5. Brand story — 50-word narrative on audio engineering heritage

Beauty (Vitamin C Serum)

1. Hero image — woman with glowing skin, brand logo overlay
2. Single image & sidebar — 20% L-Ascorbic Acid stability technology
3. 4-image grid — Before/after, ingredient list, application, packaging
4. Comparison chart — 4 of your serums (Vitamin C, Retinol, Niacinamide, HA)
5. Brand story — Dermatologist-founder narrative

Home (Stainless Steel Water Bottle)

1. Hero image — bottle in outdoor mountain setting
2. Single image & sidebar — 24H cold / 12H hot tech explanation
3. 4-image grid — Lid, insulation, durability, cleaning
4. Comparison chart — 4 bottle sizes (18oz, 24oz, 32oz, 40oz)
5. Brand story — Sustainability commitment

Tools to Create A+ Content Faster

Designing A+ content manually in Photoshop takes 4-8 hours per ASIN. AI-powered tools can cut this to minutes. Uotol's A+ Content Generator takes your product URL and brand assets, then drafts the full 5-module layout — including copy, image specs, and comparison chart structure — ready to upload to Seller Central.

For sellers who already have A+ live but want to refresh it, the Listing Optimization Tool audits your existing A+ against the top 10 ranking competitors and flags missing modules, weak copy, and policy violations.

Conclusion

Amazon A+ content is the highest-leverage conversion lever for brand-registered sellers, with Amazon's own data showing a 5-15% sales lift. Use the 5-module layout (hero → differentiator → feature grid → comparison chart → brand story), follow Amazon's exact image specs (especially 970 x 600 for hero), avoid the common rejection triggers (pricing, competitor names, illegible text), and measure results 4-6 weeks after publishing. Update A+ quarterly to keep visuals fresh and align with seasonal messaging.

Ready to publish A+ content that converts? Try Uotol's A+ Content Generator free — 3 generations per month, no credit card required.